New Product Development: Product & Process Validation (APQP-Phase 4) (Part 5 of 8) “Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs Introduction When we are in the process of buying a car, we test drive the vehicle to assess whether it will fulfil our expectations or not. Before marriage, both boy and girl try to spend some quality time together
APQP: New Product Development: Process Design (Phase 3) “Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, its sure stinks.” –Irene Au Introduction When a voyager decided to travel, the first thing is to have a map (design) and the next important thing is to plan ‘how to reach the desired destination, what preparation needs to be done like the type of ship, the
New Product Development: Product Design (APQP-Phase 2) “Our role is to imagine products that don’t exist and guide them to life.” – Apple designer Christopher Stringer Introduction We design our lives in the way we think is right and implement it. A carpenter first visualizes the final product and then create its design and later manufacture it. A city planner understands the expectations of the society, designs a new city
APQP: New Product Development: Planning (Phase 1) “In preparing for battle I have always found that plans are useless but planning is indispensable” ―Dwight D Eisenhower Introduction A ship sailing in the sea will reach nowhere without planning. Imagine the fate of an Aeroplan which is flying without proper planning. What will be the end date of a bullet train project if there is no systematic planning? Planning is
New Product Development Process “You have got to start with the customer experience and work back towards the technology- not the other way around”: Steve Jobs Introduction ‘Necessity is the mother of invention.’ For mathematical calculation, zero (0) was invented and used by Aryabhata (499 BC). The curiosity of man to fly like birds resulted in the invention of Aeroplan. In the last 50 years, some of the popular inventions